Established in 1940, Peninsula Beverage Company (PenBev) now employs over 1300 individuals and strives to provide Coca-Cola products to all vendors wishing to supply the Coca-Cola products. These vendors range from a Small owner operated enterprise to conglomerate organisations.
PenBev is the local bottler of the Coca-Cola Company products in the Western and Northern Cape of South Africa. PenBev offers a wide range of non-alcoholic beverages on behalf of Coca-Cola and deal exclusively in Coca-Cola products.
They successfully support retailers and traders with ‘on-time’ deliveries, free signage and coolers, in-store advertising and promotions, and advice on making their businesses more profitable.
PenBev were experiencing inefficiencies in time delays, escalation of costs and lack of visibility amongst other challenges with their sales force
Having adopted a philosophy of mobility, PenBev used both SAP and Salesforce.com to gain a competitive advantage. Like most technology solutions, these had dated and a revised, more optimal, cost effective solution was required that could adapt to the growth of their business.
Other technical concerns included:
PenBev needed an exceptional mobile software product to meet world class expectations to a diverse range of vendors within an extensive business portfolio.
The solution PenBev required was a Salesforce Automation application that incorporated:
Atajo is a multipurpose development platform integrating most backend systems and stakeholders, on the most suitable device for the business solution at hand. Atajo’s intended outcome is to mobilise business processes, increase productivity through mobilisation and reduce costs through the promotion of an ‘Eco-Friendly’ solution.
Seamless integration, secure connectivity, effective support structures and the option of full end-to-end management in both an on-line and off-line mode, whilst monitoring the usage, success and stability of the implemented solution.
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